Portfolio / DailyPay
DailyPay Diner
Custom headwear for an immersive New York pop-up.
Made in the USA at our Richmond facility.
Custom soda jerk caps in brushed canvas with satin piping and embroidery.
Hero: styled product visualization. Actual project photographs follow below.
01 / The caps
Made to play
the part.
Haberdash produced custom soda jerk caps for DailyPay Diner. Brushed canvas, satin piping, and the DailyPay Diner lockup embroidered on both sides brought the campaign’s orange-and-cream identity into a classic diner silhouette.
Orange satin piping traces the folded shape, while embroidery on either side keeps the branding visible from both directions.
02 / In service
Part of
the experience.
Worn by the diner’s actor-servers, the caps helped complete the period uniforms and brought the brand into every interaction at the counter and tables.
03 / The pop-up
Two days.
A different era.
DailyPay transformed Remedy Diner on Manhattan’s Lower East Side into a vintage-inspired dining experience.
The 45-minute visit combined vintage décor, period prices, music, and costumed performances. Part of DailyPay’s The Future of Pay campaign, the pop-up used a nostalgic setting to start a conversation about modern access to earned pay.
04 / From the diner
See the caps
in action.
DailyPay’s official recap takes you inside the diner, from the vintage setting to the costumed staff and table service.
Event recap by DailyPay. Haberdash produced the custom soda jerk caps.
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