Microsoft Original Build collection: rust-brown tote, green trucker cap, brown track jacket, patches and sticker packs

Portfolio / Microsoft

The Original Build

Five custom keepsakes for Microsoft’s 50th anniversary.

Client: Microsoft
Event: Microsoft Build
Seattle, Washington
Made by Haberdash: Cut-and-sew totes, patches, sticker packs, foam trucker caps, and track jackets

Made in the USA at our Richmond facility:
Cut-and-sew totes, patches, and sticker packs.

Hero: styled product visualization. Original campaign imagery follows below.

01 / The collection

A piece of
the story.

Haberdash produced five merchandise pieces for The Original Build, an activation celebrating Microsoft’s 50th anniversary at Microsoft Build.

Rust-brown and cream totes, green foam trucker caps, and brown track jackets brought the campaign’s retro identity into products guests could take home. Patches and sticker packs rounded out the collection.

The cut-and-sew tote features handles secured inside the top hem, a centered MICRO SOFT graphic, and graduated cream stripes that run edge to edge across the lower front panel.

Original campaign photographs of the Lakeside Programmers Club track jacket, green MICRO SOFT cap, and brown striped tote — Three pieces from the collection in the original campaign photography: track jacket, foam trucker cap, and cut-and-sew tote.

02 / The details

Small pieces.
Lasting character.

Custom patches and sticker packs carried the same retro graphics into a smaller format, including the classic MICRO SOFT lettering and retro developer-inspired artwork.

We made the totes, patches, and sticker packs at our facility in Richmond, Virginia.

Campaign team’s presentation of the Original Build patch and sticker packs, alongside an attendee holding the merchandise — Patch and sticker pack artwork presented in the campaign team’s case study. Haberdash’s production scope is the five product categories listed above.

03 / The experience

Back to the beginning.

At Microsoft Build at the Seattle Convention Center, The Original Build invited developers into a workspace inspired by Microsoft’s earliest days.

Vintage computing, coding challenges, and a 1970s setting connected the company’s beginnings with the people building what comes next. The merchandise extended that experience beyond the event.

The Original Build product and logo montage. Watch on Vimeo ↗

The Original Build’s 1970s-inspired lounge with a vintage MICRO SOFT wall graphic — The Original Build event environment. Campaign imagery and film: view the original case study ↗.

B2B only

Have a project in mind?

We work with advertising agencies and retail businesses to make custom merchandise.

Get in Touch →

We partner with businesses to craft retail-ready goods.

The Original Build

A piece ofthe story.

Small pieces.Lasting character.

Back to the beginning.

Have a project in mind?

A piece of
the story.

Small pieces.
Lasting character.