Portfolio / Snapple
Snapple Island Ferry
Comedy Show
A night aboard the ferry. A collection worth taking home.
We embellished a coordinated collection for Snapple’s floating comedy venue, from guest merchandise to the captain shirts worn by the brand ambassador team. At its heart: a canvas tote with dimensional navy-and-orange appliqué.
- Appliqué totes
- Caps
- Tees
- Hoodies
- Captain shirts
01 / The featured piece
A tote with
real dimension.
Navy fabric lettering sits over orange felt shadow layers, finished with light stitched outlines. The layered appliqué gives the show’s identity depth and texture against natural canvas.
Rope handles and navy trim carry the nautical feel. On the reverse, a ferry graphic delivers the punchline: “I rode the Snapple Island Ferry and all I got was this tote bag.”
02 / Guest merchandise
One identity.
Made to wear.
The show’s marquee artwork carries across light tees and hoodies. A small orange ferry graphic marks the hoodie’s chest, with the full show identity on the back.
Navy trucker caps bring the nautical details: gold rope, embroidered leaves on the bill, and a branded front patch.
03 / The brand ambassador team
Dressed for
the ferry.
White captain shirts bring the event identity to the team handing out the merchandise. A small chest patch pairs with navy-and-gold shoulder details.
Every item in this project began as a pre-existing blank. Our work brought the collection together through embellishment.
Studio product visualizations are based on our finished-product reference photographs and the gear shown at the event.
04 / At the giveaway booth
From the studio
to the ferry.
The collection filled the ferry’s Gifts counter: totes and caps on display, tees and hoodies ready for guests, and the ambassador team in their captain shirts.
Original footage and photographs from the night show the finished pieces together, in use.
The collection in its element.
The same marquee artwork connects the staff uniforms with the merchandise behind the counter. The clip captures the totes, caps, hoodies, and tees together at the giveaway booth.
See Snapple’s booth clip ↗
05 / A night on board
A comedy club
on the water.
Snapple turned Pete Davidson and Colin Jost’s decommissioned Staten Island Ferry into a stand-up venue at New York’s Pier 17. The merchandise gave guests something to wear during the show—and take home afterward.
Explore the original event photographs, Snapple’s highlight reel, and the full social recap below.
Event images and footage are credited to their original sources. Haberdash produced the merchandise embellishment.
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