Portfolio / Taco Bell
You Seem Pretty Pink
for a Baja Blast
A collection of tactile keepsakes for Taco Bell’s Pretty Pink Baja Blast collaboration with Olivia Rodrigo.
Made in the USA at our Richmond facility.
Artisan Totes, receipt patches, plush cup pairs, and felt cup koozies.
Hero: styled product visualization based on original product photographs. Actual project photographs follow below.
01 / Artisan Tote + receipts
A tote with
a personal touch.
Our Artisan Tote carried the campaign’s pink artwork on a neutral fabric body, paired with a fabric receipt patch.
Haberdash made the totes and receipt patches. Custom names were chainstitched live on site by a separate chainstitch operator.
02 / Plush cup mirror pair
The drink,
made plush.
A connected pair of pink, cup-shaped plush ornaments brought the Baja Blast cup into a soft keepsake, complete with white tops, pink straws, and campaign artwork.
03 / Cottagecore felt cup koozies
Soft texture.
Intricate detail.
Pink felt, decorative cutwork, and embroidered scrolls gave the cup koozies their cottagecore character. An arched Live Más Café appliqué and an Olivia Rodrigo monogram complete the two sides.
04 / At the launch
Pretty Pink.
Out in the world.
A guest’s view of the Live Más Café takeover in Irvine, with a closer look at the Artisan Tote and its personalized receipt patch.
Event video by Jocelyn Ortiz (@jocelynortiz13). Haberdash made the totes and receipt patches; custom names were chainstitched by a separate on-site operator.
Watch the original reel ↗
B2B only
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