Portfolio / HomeGoods / Home U
Two sides.
One bright future.
A reversible tote for the next generation of home design talent.
Haberdash produced the Home U tote for HomeGoods: collegiate red lettering on natural canvas, bright red handles, and a checker-patterned reverse. A useful everyday bag made to carry the program’s identity beyond the classroom.
The work
A tote with
a second point of view.
Collegiate on the outside.
The natural canvas face pairs oversized HOME U lettering with a simple message: “you belong in the home industry.” Red handles tie the look together.
Pattern on the reverse.
A red, burgundy, and cream checker pattern gives the same tote a completely different expression. One bag, two ways to carry the program.
The program
Designed for what comes next.
Home U is HomeGoods’ program supporting emerging talent in the home design industry. The program at Morgan State University connected students with mentorship and learning opportunities.
B2B custom production
Make your next
idea tangible.
Custom merchandise for brands, businesses, and the moments that bring people together.
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