Tinder custom merchandise on a pink studio set: pink hoodie, striped beach towel, Spring Heart Breaker tote and bucket hat, smiley cap and socks

Portfolio / Tinder

Do it for
the plot.

Twelve styles made to take Tinder off the screen and into everyday life.

Haberdash produced apparel and accessories for Tinder’s ambassador and Spring Break programs. Bold graphics, playful messages, and a signature pink palette connect the collection—from hoodies and tees to hats, totes, and a beach towel.

Client: Tinder
Campaign: Campus & Spring Break
Made by Haberdash: Apparel, headwear & accessories

Studio hero created with AI from product references. Original campaign photography and video below.

01 / In the wild

From the screen
to campus.

Tinder’s college campaign reached students through ambassadors, campus activations, and merchandise. Its Spring Break activation surprised students before they headed off for the break.

The pink bucket hats and cream-and-pink totes appear in the campaign’s original photographs and video—worn, carried, and given away on campus.

Original campaign photography and video.
View the campaign source ↗

Spring Break, in motion. Original campaign video.

Students wearing pink Spring Heart Breaker bucket hats and carrying cream-and-pink Tinder tote bags — The hats and totes out on campus.

Pink Spring Heart Breaker bucket hats arranged at the Tinder activation — The Spring Break bucket hat at the activation.

A student carrying the cream-and-pink Spring Heart Breaker Tinder tote — A tote made to leave the activation with its new owner.

02 / The ambassador collection

Wear your
point of view.

Eight styles carry Tinder’s playful voice across everyday staples. Two hoodies, two tees, a long-sleeve shirt, two hats, and smiley socks create a collection that works together without repeating the same idea.

Product studio images refined with AI from the original product references. Campaign photographs and video above are original.

Pink Tinder hoodie front and back with Do It for the Plot lettering and white flaming-heart artwork — 01
“Do It for the Plot” pink hoodie

Black Tinder hoodie with Not Just for Hookups graphic — 02
“Not Just for Hookups” black hoodie

Pink-and-white Tinder trucker hat with Its a Match lettering — 03
“It’s a Match” trucker hat

Black Tinder long-sleeve shirt with Wear Your Heart on Your Sleeve artwork and white flaming sleeves — 04
“Wear Your Heart” long-sleeve shirt

Front and back of the black Tinder tee with pink Not Just for Hookups artwork — 05
“Not Just for Hookups” black tee

Front and back of the bone Tinder tee with black-and-pink Shoot Your Shot artwork — 06
“Shoot Your Shot” bone tee

White Tinder socks with a pink flame-eye smiley face — 07
Flame-eye smiley socks

Black Tinder dad cap with a pale pink flame-eye smiley face — 08
Flame-eye smiley cap

03 / The Spring Break collection

Spring
heart breaker.

A pink bucket hat, a roomy tote, a striped beach towel, and a black event tee brought the campaign into Spring Break. The coordinated “Spring (Heart) Breaker” graphics give the accessories a shared identity, with “It Starts with a Swipe” continuing onto the tee.