Portfolio / TAST!EZ
Game on.
Snacks out.
Custom sweatsuits with a built-in answer to messy game nights.
Studio hero created with AI from campaign reference photography. Original campaign photographs below.
01 / The product
A sweatsuit made
for the table.
Haberdash made the custom sweatsuits for TAST!EZ’s Game Night campaign. Sage green garments, textured sleeves, and lavender details bring the snack brand’s playful personality into a matching set.
The pullover’s detachable napkin sleeves fasten with snaps, while a chest pocket keeps small game-night essentials close at hand.
Snap-off sleeves
Textured napkin sleeves connect to the pullover with lavender snaps.
A pocket for play
The chest pocket carries the dice motif into a functional detail.
A matching set
Sage green sweatpants finish the look with a bold lavender exclamation mark.
02 / In use
Built for
one more round.
The campaign put the sweatsuits where they belong: around the table with friends, games, and snacks. The photography shows the removable sleeve in action and the coordinated set worn together.
03 / The activation
Game Night,
in real life.
The campaign paired online kit giveaways with meetups at Hex & Co’s Union Square location in New York City.
The sweatsuits brought a tangible apparel element to a campaign built around getting together to play and snack.
Campaign photographs: TAST!EZ / McCain Foods. Campaign announcement ↗ · McCain Foods gallery ↗ · Event photography source ↗
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