Portfolio / eBay Motors / Austin
Race weekend.
In full color.
Four custom products brought eBay’s unmistakable colors to the circuit.
Haberdash produced cooling towels, pocket squares, vanity license plates, and white tees for eBay Motors’ Austin race-week activation. A shared palette connects the collection, from the giveaway counter to the event team.
Studio hero and product images created with AI from approved artwork. Original event photography below.
01 / At the circuit
Made for the
fan experience.
At the United States Grand Prix, eBay and McLaren’s multi-level fan hub brought cars, interactive challenges, and giveaways to Circuit of the Americas.
The original event photographs show the cooling towels and pocket squares at the merchandise counter, with an event team member wearing the co-branded white tee.
Original event photography. Event photography source ↗
02 / The collection
One palette.
Four expressions.
Bold color blocks on a cooling towel. A fine colored edge on a pocket square. The familiar wordmark on a vanity plate. Clean co-branding on a white tee. Each piece gives the same identity a different role.
Four-color cooling towel
A 29 × 12.5-inch towel with four color panels and the white eBay wordmark.
Color-trimmed pocket square
A 12 × 12-inch cotton square with a diagonal wordmark and a fine, four-color edge.
eBay vanity license plate
The multicolor eBay wordmark on a clean white vanity plate.
Circuit of the Americas tee
Co-branded chest artwork with four color bars across the upper back.
AI studio visualizations based on the approved product artwork.
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