Portfolio / U by Kotex
A pocket with
nothing to hide.
Custom denim that puts the campaign’s message in plain sight.
Haberdash produced jeans for U by Kotex’s MaxiMalism campaign. The defining detail is a clear back pocket: a familiar wardrobe staple turned into a visible statement about ending period shame.
The work
The detail is
the whole idea.
A clear back pocket.
A transparent panel lets a wrapped pad stay visible. The construction turns the pocket into the central storytelling detail.
Denim with a message.
MaxiMalism graphics and U by Kotex branding finish the jeans. Haberdash’s role was producing the garment for the campaign.
The campaign
Worn out loud.
The original campaign used fashion and social content to challenge the idea that period products should be hidden. See the jeans in motion in the brand’s launch posts.
B2B custom production
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idea tangible.
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