Portfolio / Taco Bell TBX

A new flavor.
A full collection.

Custom merch for Taco Bell’s next wave of culinary collaboration.

Haberdash produced six styles for TBX: two graphic tees, two embroidered caps, a tonal hoodie, and a reversible apron. Vintage black, geometric artwork, and a vivid pink-to-yellow gradient connect the collection.

Client: Taco Bell TBX
Made by Haberdash: Six apparel & accessory styles
Project: TBX New York

Front and back studio visualization of the black TBX geometric graphic tee — AI studio visualization based on the approved product artwork.

The work

From the kitchen
to the street.

Six styles. A shared visual language.

TBX logo tee

An oversized black tee with bold chest branding and a vertical graphic on the back.

Tonal graphic hoodie
Black-on-black geometry with a bright TBX label.

Two embroidered caps
A TBX wordmark and a geometric emblem, each on a black flat-brim cap.

Reversible apron
A charcoal face with gradient artwork turns over to an all-over geometric print.

Product images are AI studio visualizations based on the approved artwork.

In the world

TBX takes New York.

Taco Bell’s TBX program invited emerging chefs to reimagine the Crunchwrap Supreme. The New York tasting brought those collaborations together with fans.