Portfolio / UPS / New York Fashion Week
Built to deliver.
Ready to wear.
Everyday essentials, reworked for the UPS Be Unstoppable collection.
Haberdash produced custom apparel for UPS’s New York Fashion Week project. Tees, a long sleeve, a hoodie, and joggers translated the brand’s familiar identity into a coordinated streetwear collection.
The work
Utility, with
a point of view.
High-contrast graphics, oversized back prints, and sleeve details carry across five apparel styles. The collection brings the UPS identity into the everyday wardrobe.
- Black short-sleeve tee
- Brown short-sleeve tee
- White long-sleeve shirt
- Black hoodie
- Black joggers
At New York Fashion Week
From the collection
to the pop-up.
UPS brought Be Unstoppable to a pop-up inside Spring Studios, where NYFW attendees could shop the collection. The display put the apparel and its bold graphic language in the room.
The campaign
Be Unstoppable.
The collection formed part of UPS’s New York Fashion Week presence. Original campaign photography shows how the graphics, silhouettes, and monochrome palette work together.
B2B custom production
Make your next
idea tangible.
Custom merchandise for brands, businesses, and the moments that bring people together.
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